Privacy Policy

We use the information we collect to operate our business and provide you with the best possible experience. Specifically, we use your information to:

• Process and fulfill orders placed through our website
• Send transactional communications such as order confirmations and shipping updates
• Provide customer support and respond to inquiries
• Improve website performance and user experience
• Detect and prevent fraud and unauthorized transactions
• Comply with legal and regulatory obligations
• Send promotional communications about our catalog and new products — only with your consent, and you may opt out at any time

All payments are processed securely through third-party payment providers. Superior Labs Research does not store credit card numbers, CVV codes, or other sensitive payment credentials on our servers.

We do not sell, rent, or trade your personal information to third parties.

We may share your information with trusted third parties only as necessary to operate our business, including:

• Payment processors (for transaction handling)
• Shipping carriers (to fulfill and track your order)
• Order fulfillment partners
• Website analytics providers (aggregated, non-identifiable data)
• Advertising partners (where applicable, with appropriate safeguards)
• Legal authorities when required by applicable law

We use cookies and similar tracking technologies to provide a functional and improved browsing experience, including:

• Essential cookies — required for cart, sessions, and checkout
• Analytics cookies — to understand how visitors use our website
• Preference cookies — to remember your settings
• Advertising cookies — used by advertising partners (such as Meta or Google) to measure ad performance and show relevant ads, when applicable

You can disable cookies in your browser settings. Some site features including the shopping cart may not function properly if cookies are disabled.

We retain your personal information only for as long as necessary to:

• Provide our services and fulfill your orders
• Maintain transaction records for accounting and legal purposes
• Comply with applicable legal and regulatory obligations
• Resolve disputes and enforce our agreements

We implement commercially reasonable technical and organizational security measures to protect your personal information from unauthorized access, use, alteration, or disclosure.

Depending on your location and applicable law, you may have the right to:

• Access the personal data we hold about you
• Request corrections to inaccurate or incomplete information
• Request deletion of your personal data (subject to legal requirements)
• Opt out of marketing communications at any time
• Data portability where technically feasible

To exercise any of these rights, please contact us directly. We will respond to all requests within a reasonable timeframe.

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with additional rights regarding your personal information.

California residents have the right to:

• Know what personal information we collect, use, disclose, and (if applicable) sell
• Access the specific pieces of personal information we have collected about you
• Delete personal information we have collected, subject to certain exceptions
• Correct inaccurate personal information
• Opt out of the sale or sharing of personal information for cross-context behavioral advertising
• Non-discrimination — we will not deny services, charge different prices, or provide a different level of quality because you exercised your CCPA rights

We do not sell personal information as defined by the CCPA. We may share certain limited information with advertising partners for cross-context behavioral advertising, which California law treats as a "share." You may opt out of this sharing by emailing us at the address below.

To submit a CCPA request, email us with the subject line "CCPA Request." We will verify your identity before responding and will respond within 45 days as required by law.

Our website and services are not directed to individuals under the age of 21. We do not knowingly collect personal information from individuals under 21.

If you believe we have inadvertently collected personal information from an individual under 21, please contact us immediately at support@superiorlabsresearch.com and we will promptly delete the information from our records.

Superior Labs Research operates exclusively within the United States and ships only to addresses within the United States. Our services are intended for users located in the United States.

We do not knowingly market to or solicit personal information from residents of the European Union, United Kingdom, European Economic Area, or other jurisdictions outside the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored in, and processed within the United States.

Some of our service providers (including hosting, email delivery, and analytics providers) may store or process data on servers located in different jurisdictions. Where this occurs, we ensure that appropriate safeguards are in place.

All products sold by Superior Labs Research are strictly for laboratory and research purposes only. By purchasing from our website, you confirm that:

• You are a qualified researcher or research professional
• Products will be used exclusively for in vitro or laboratory research
• Products will not be used for human consumption, medical, veterinary, or diagnostic purposes

Superior Labs Research reserves the right to update or modify this Privacy Policy at any time. When we make changes, we will update the effective date at the top of this page.

Your continued use of our website following any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.

If we make material changes that significantly affect your rights or how we handle your information, we will notify you by email or by placing a prominent notice on our website.